I always enjoy Seth Killian in his role as Online & Community Strategic Marketing Director. Considering some of the questions he gets lobed in his way from time to time it's probably not as perfect a job as it might seem on paper.
EGM interviewed Mr. Killian about the recent resurgence of the fighting game genre, his role in it, how online has positively effected it and so forth. Nice read. Now personally I believe that true art comes from a place of passion, you need to have a great idea and great care about it, this opposed to just mimicking several other successful things and trying to do them better, or worse, merely at the same time.
That's why I'll never understand why people even try to compete with CoD, for example. Even if your cola is ten time better then Coke... well it's Coke, you won't outsell Coke because it's human nature to stick with what works. Most people who like Coke aren't looking for an alternative, they already like Coke. But the reason people will keep competing with guys like Coke and CoD is simply because someone, somewhere, a person in charge can't past that huge pile of money these things clearly generate. Far to often this leads to the creation of products that place "marketability" over any kind of actual originality or progressive value.
So that's part of why I like to see a guy like Seth working with Capcom in the role he has. Always good to see the people who make a difference are those who actually care about what they're doing, beyond the bottom line at least. That said now that he's helped gotten his dream games made I would love to see Seth and his Capcom contemporaries work on that wholly original project as opposed to a sequel. A bed of fresh ideas that come from a place of "fighting game are good" and not simply "lets make a something to sell".
Seth Killian sits down with EGM

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